Over the past several months the fashion industry has responded to the ongoing injustices that Black people face in America. Brands and designers have taken it upon themselves to utilize their platforms to create change and spark much needed conversations.
Creating t-shirts and other pieces of merchandise with powerful messages relating to the Black Lives Matter movement has been the primary way for brands to show their solidarity. Kerby Jean-Raymond of Pyer Moss released a “Vote or Die” t-shirt to raise money for Rock the Vote, a non-profit organization dedicated to encouraging voter turnout amongst young people.
This collaboration is one of many under the brand’s new “Exist to Resist” platform which launched in September 2020. This initiative will allow Pyer Moss to partner with various social justice organizations to create limited edition products with 100% of the proceeds going to directly to the organization.
Large-scale clothing brands from H&M to Levi’s have pledged money to organizations such as the ACLU, Live Free USA, and the NAACP in light of civil unrest.
The fashion industry has had to look within its own structure to better understand how it perpetuates racism. The Council of Fashion Designers of America (CFDA) released a statement in early June condemning racism and violence in the country. The organization also provided a detailed breakdown of what they will do as a governing body going forward to promote diversity and inclusion within the fashion industry.
In addition to the changes outlined in the statement, they also declared Juneteenth as a permanent holiday for all CFDA employees.
In a multitude of ways the fashion industry is actively working to combat racism on both a large and small scale. For consumers it’s important to understand the value behind monetarily supporting brands who are not taking from the Black community but are rather giving back and paying it forward.
Alexandria Brooks
I am a writer and journalist from South Jersey. I am a class of 2020 graduate of Rowan University with a B.A. in Journalism. In addition to writing, some of my other passions include cooking, photography and discovering small brands to support.