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Ayesha Curry gives us Sweet July in January
Today, the chef-entrepreneur and founder of Sweet July lifestyle magazine, Ayesha Curry unveiled the opening of her San Francisco café also named after the magazine.
The announcement of the store’s grand opening comes not long after the Sweet July team faced delays to launch the start-up friendly venture due to the pandemic. Sweet July is currently located in Uptown Oakland, CA. Curry last year shared that her vision for the store is to “dedicate space to emerging Black-owned brands that do not yet have their own storefronts.”
Sydel Curry-Lee took to social media to congratulate her sister-in-law’s latest milestone. Sydel shared her admiration of the coffee shop calling it “aesthetically pleasing” and a place that supports Black-owned businesses.
The shop showcased in Sydel’s IG story (above) gives off an artistic vibe upon entry, as the storefront is filled with candles, bowls, teapots, and organic products. Customers in the video are seen near stylish couches and being welcomed by a pleasant ambiance for socializing.
Ayesha has contributed largely to the West Coast not only with her business achievements but also for thriving in an industry that not many Black women grow in easily. Her image as a business owner, author, and mother motivates young women to reach new heights and break barriers to success.
Curry herself being fully aware of the struggles young business owners face, and that twice as much during COVID, shares this cooking space to increase brand awareness and promote culturally rich products to the public. Back in December, Steph and Ayesha were able to generously donated $25,000 to a Vietnamese restaurant owner who was struggling during the pandemic shutdowns.
“At Sweet July you’ll be able to sip, taste, browse our latest magazine issue and shop for gorgeous items that bring a little happiness and joy to the self and home,” wrote Curry.
With Ayesha’s help and her innovative skillset, the future of Black-owned businesses looks bright.
