Shoppers of the red bullseye retailer will now have the option to purchase from various Apple products as they debut first online and later in 17 store locations beginning this month. The new display from Target is quickly becoming known as mini Apple shops that will receive their own designated space in stores.
With the new initiative, Target expands its partnership with Apple by providing more gadgets beyond iPhones and Apple Watches, as the two companies now committed to better service for consumers. Apple plans to provide specialized training to Target Tech Consultants who would be informed on the products’ functions and walk customers through one-to-one demonstrations.
Store collaborations are something Target is no stranger to, as the company has shown growing success from additional partnerships with Disney, Levi Strauss & Co., and Ulta Beauty.
“Apple products are popular with Target’s guests, and this new, dedicated shopping experience offers enhanced service and expanded offerings, building on our strength as a go-to destination for electronics,” said Christina Hennington, Executive Vice President and Chief Growth Officer at Target.
Target released the following list of locations that will debut their mini Apple shops:
- T2180 (Monticello, MN)
- T0324 (San Jose, CA)
- T1397 (Oklahoma City, OK)
- T2516 (Allen, TX)
- T1766 (Hurst, TX)
- T1797 (Austin, TX)
- T1032 (Irving, TX)
- T1354 (San Antonio, TX)
- T0687 (Gainesville, FL)
- T1790 (Orlando, FL)
- T1820 (Clearwater, FL)
- T2848 (Miami, FL)
- T1159 (North Wales, PA)
- T2764 (Newark, DE)
- T1266 (Woburn, MA)
- T1532 (Nashua, NH)
- T1915 (Latham, NY)
More locations are expanded to rollout the display center this Fall.
The inclusion of the popular high-tech appearance will draw many crowds often seen in regional malls and shopping districts, where the sole Apple stores are normally located. It is still unclear how Target will attend to product repairs, warranty policies, and enough support to assist the anticipated increase of customers.
Yet, the announcement brings a sense of excitement for those who intentionally avoid the dreadful waiting lines or travel distance to purchase an Apple product in-store, for themselves or a special someone.
