For TikTok fans, the threat of an imminent ban with rumors of a possible acquisition from Microsoft, has left many wondering “what’s next for the app?”
As days of uncertainty continue to make headway surrounding TikTok, we now have a newly developed platform that was just launched by Facebook.
Instagram Reels is a new content format that allows users to create and share short-form video content to followers in a new dedicated Feed and on the Explore page.
Similar to TikTok, Reels invites users to create entertaining videos to share with your followers.
The launch of Reels comes as TikTok’s future in the US remains indefinite, as the Trump administration weighs a possible ban on the app.
Prior to the launch of Instagram Reel, content curators feared declining numbers in engagement due to the elimination of TikTok.
Creators now have the option of trying Reel, and all that it has to offer.
How does it work?
With Reel, you can record and edit 15-second multi-clip videos with audio, effects, and creative tools.
You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through the Explore page.
Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage. Which is awesome if your looking into creative ways to grow your audience.
Although we have yet to use Instagram’s Reel here at InClub, we are excited to see all that the newly developed platform has to offer creators, creatives, and the masses.
What are your thoughts about the TikTok ban? Will it go through? What does it mean for future Chinese-based applications?